Worlds eSports [playful] — Nicole How
brief
Worlds 2022 eSports is competition hosted by Riot Games, for their game League of Legends. For this event Riot has launched a limited edition Worlds apparel line.
Project Overview
Develop an event-based package design for Riot Games Worlds apparel for their Worlds 2022 event, and develop a package design solution that effectively captures the essence of the brand and event.
Rationale
Bridging the gaming and real-world experience,
My packaging for Riot Games' World's e-sports event is a capsule that twists open to unveil exclusive World's apparel and includes a redeemable thank-you card for players. The capsule doubles as a collectible display piece and can also be repurposed to store League collectible figurines.
Highlights
Demographics
Key Concept
My driving concept for this project
was how could I bring gaming to real
life and bring out in-game
experiences to the package and event
itself.
The package
should be intuitive and easy to use
and mimic the feeling of opening
in-game rewards. Invoking feelings
of a winner, surprise, memorable,
excitement, wonder, and enjoyment.
Process
Design and Production
For the Worlds eSports event, there's an in-game capsule that players can earn through gameplay, offering rewards like skins, in-game currency, and champions. To align with my concept of "Bringing gaming to life," I designed a reusable display item that holds the gift and can store future League purchases, like champion figurines. As this product is a limited edition exclusive apparel line, the packaging reflects its prestigious status while staying true to the League of Legends theme. My goal is to bring elements that players love into the real world, enhancing their experience during this special event.
Solution
Worlds eSports Capsule
My packaging for Riot Games' World's e-sports event is a capsule that twists open to unveil exclusive World's apparel and includes a redeemable thank-you card for players. The concept was to bridge the gaming experience to reality and reflect the limited edition nature of the merchandise. The capsule doubles as a collectible display piece and can also be repurposed to store League collectible figurines.
